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The Three Pillars of a healthy lifestyle are Sleep, Diet, and Exercise. Under the Three Pillars there are concepts that work and can easily become a part of an everyday lifestyle.

The series of roll out launches starts with SKINLINE, follows with Sleep, then Fitness. There will be three to four rollouts a year.

The NORMALIFE website will inform and sell the NORMALIFE products as will global partner distributors. The launches will begin in the USA and the UK to start.

The democratic pricing and the sustainable packaging make the NORMALIFE line accessible to all, while having a conscience about the environment.