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Strategy

Each rollout will be on several platforms. Our headquarters at 11 West 56 Street in NYC will be the launch site for all new concepts. Our partners can collaborate on online and experiential events. The NORMALIFE website will story tell and provide all products with practices updated with the blogs, podcasts and radio show interviews by Norma.

Live events and invitations will be posted and eblasts will inform subscribers to events and live stream NORMALIFE sessions. Instagram will be a daily tips and advice platform from Norma personally, and special instagram promotions will be offered as well.

A marketing strategy to include all the platforms as well as Norma's book will be focused on keeping the message clear, and democratic.