Norma Kamali began her business in 1967, as a shop owner making styles in her sample room, and selling from her retail store.

Her goal from that first day, as an entrepreneur until today is to have the freedom to be creative, and to use that creativity to design styles for women to make them feel good.

She is an innovator, inventor, type of designer. The Sleeping Bag Coat, the High Heeled Sneaker, the Parachute Clothing, the first to present casual lifestyle dressing with her innovative Sweats Collection in 1980, the Active Sportswear line a core part of her brand since the 80's, her influential swimwear known globally as directional, the KAMALIKULTURE collection of affordable styles all easy care no dry cleaning, great for travel and a modern lifestyle.

She won awards for fashion, film, interior design, and architecture. She has also been presented awards for her work with the public schools from the White House to a wide assortment of pro education sources. She received a doctorate and spoke at several commencement addresses. She has spoken at and supported numerous women’s organizations and wellness events.

Today her brand is based on every aspect of a woman's life, from fitness, health, beauty, style, to entrepreneurship. Her belief in the strength of the internet, ecommerce and social media is through direct communication with her clients. The future of the global, mobile connection to women around the world is an opportunity never seen before and perfect for this lifestyle concept.

The Wellness Café and all the products, as well as the information and guidance Norma provides her followers is another aspect of her connection to women. By informing women on topics that relate to self-esteem, and body image, and she feels everything is based on a strong, healthy body. A healthy body translates to a healthy mind and spirit. This is an empowered woman.

The Stop Objectification campaign is an awareness campaign all about the unique experience a woman has regarding objectification. The awareness of the issues involved for all women around the world and how to free women of the stigma of the experiences that can take them down.

Empowering women through fitness, health, beauty, style, and entrepreneurship builds a woman who is invincible. A woman who is invincible can change the world.

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